GEO, AEO and SEO for generative search

What is GEO (Generative Engine Optimization)

GEO, or Generative Engine Optimization, is the practice of optimizing a brand's content so it gets cited in AI-generated answers — the answers that ChatGPT Search, Perplexity, Gemini and Google AI Overviews deliver straight on screen, without the user clicking any link.

It is different from classic SEO, which aims to rank pages — the famous blue links — so someone clicks. With GEO, the goal is to become one of the sources the AI chooses when building the answer. Why it matters: users are migrating search to AI assistants, and increasingly the journey ends at the generated answer, with no site visit. Whoever is not present in that layer simply disappears from the conversation.

SEO, AEO and GEO: the difference

Three complementary layers of the same search:

• SEO (Search Engine Optimization): aims at page ranking on Google — technical work, authority and content putting your link at the top of the results for someone to click.
• AEO (Answer Engine Optimization): aims at becoming the direct answer — featured snippets, "position zero", answer boxes and voice assistants that deliver ONE answer, with no list of links.
• GEO (Generative Engine Optimization): aims at being the cited source inside AI-generated answers — referenced and linked by ChatGPT, Perplexity, Gemini and AI Overviews themselves when answering the user.

One does not replace the other. FORME works all three together, because the same foundation — clear content, direct answers, structured data and real authority — feeds the Google ranking, the direct answer and the AI citation at once.

How FORME works SEO, AEO and GEO

It starts with a discovery to understand the brand, the market and where the biggest visibility opportunity is. From there:

1. Technical and content audit: a diagnosis of the current SEO state and the brand's presence in AI answers.
2. Classic SEO: technical optimization, on-page work and authority building to sustain the Google ranking.
3. AEO (Answer Engine Optimization): structuring content to become the direct answer — featured snippets, position zero, answer boxes and voice assistants.
4. GEO (Generative Engine Optimization): citable content — direct answers, verifiable data, structured data (schema, FAQPage) and clear entities — in the format ChatGPT, Perplexity and Gemini prefer to cite.
5. Monitoring and recalibration: tracking ranking, position zero and AI mentions, and adjusting the strategy from the data.

What's included

• SEO and AI-presence audit: technical, content and citation diagnosis.
• Content strategy: topics and structure designed to rank, to become the direct answer and to be cited.
• On-page and technical optimization: performance, semantics and information architecture.
• Direct-answer optimization (AEO): featured snippets, position zero and answers written for voice assistants and answer boxes.
• Structured data (schema): markup that helps Google and AIs understand the content.
• Ongoing tracking: ranking, position zero and AI-mention monitoring, with recalibration.

Scope is variable and defined on request, proportional to the brand's size and stage.

Timeline and investment

Let's set expectations clearly: SEO, AEO and GEO are medium-to-long-term work, not immediate results. Indexation, authority, position zero and AI citation build over months — there's no shortcut that guarantees the top of search overnight.

That's why pricing is defined case by case: it depends directly on the volume of content needed to index and position your brand in your market. In the discovery we size the real scope and production pace before any proposal — with no promise of instant results.

Traditional SEO only × with FORME (SEO + AEO + GEO)

The same brand, two scenarios — what changes when AEO and GEO come alongside SEO:

Who it's for

For brands that want to be where search is migrating — generative AI — and not only on classic Google. If your audience already asks ChatGPT, Perplexity or Gemini before searching on Google, ranking well is not enough: you need to be cited in the answer. FORME's GEO/SEO work secures presence in both places at once.

FORME is opening early-adopter spots for its first clients, who work close to the founder and with calibration priority.

Frequently asked questions

What is GEO?

GEO (Generative Engine Optimization) is optimizing your brand's content to be cited in AI-generated answers — ChatGPT Search, Perplexity, Gemini and Google AI Overviews. Unlike classic SEO, which aims to rank links, GEO aims to become a source of the answer.

Can I appear in ChatGPT/Perplexity?

Yes, by optimizing for citation: direct answers, verifiable data, structured data (schema), FAQs and clear entities increase the chance of the brand being referenced in AI answers. There's no guaranteed placement, but there is structured work that moves the needle.

Does GEO replace SEO?

No, it complements it. SEO keeps bringing traffic from Google and GEO secures presence in search that's migrating to AI. FORME works both together, on the same technical and content foundation.

What is AEO (Answer Engine Optimization)?

AEO is optimizing to become the direct answer — featured snippets, "position zero", answer boxes and voice assistants that deliver a single answer, with no list of links. It's the middle ground between classic SEO (ranking links) and GEO (being cited by generative AI). FORME works all three together.

How much does it cost?

Scope is variable and defined on request. We start with a diagnosis of your current SEO and AI presence before locking the scope. See the details in the services section of the homepage.

Keep exploring

GEO and SEO go hand in hand with AI growth marketing and come to life on a premium landing page that converts the traffic you bring in. Understand the model behind it all too: what an artificial intelligence agency is. Scope and pricing for all packages are on the homepage.